The Future of Direct Mail: New Technologies and Trends on the Horizon

Stuffed mailboxAs a leading provider of direct mail, mailing and printing services, JLS Mailing Services, Inc. has been helping businesses of all sizes to create effective direct mail campaigns for over a century. With a commitment to staying at the forefront of new technologies and trends, JLS is excited about the future of direct mail and the possibilities it holds. Here’s a look at some of the most exciting developments happening now, and on the horizon.

Personalization and Variable Data Printing

At JLS, we understand the power of personalization in direct mail campaigns. With the rise of big data and advancements in printing technology, it’s easier than ever to create highly targeted, personalized direct mail campaigns. Variable data printing (VDP) allows you to customize each piece of mail with unique text, images, and even offers based on the recipient’s demographics, behavior, and preferences.

For example, imagine you’re a retailer and you want to promote your latest product line to your customer base. With VDP, you can send out mailers that feature images of products that match each customer’s style and preferences, along with personalized discount codes based on their purchase history. At JLS, we have the expertise and technology to help you create highly effective, personalized direct mail campaigns that drive results.

Augmented Reality

Another technology that’s set to revolutionize direct mail is augmented reality (AR). With AR, you can create interactive mailers that allow recipients to engage with your brand in new and exciting ways. By using a smartphone or tablet, recipients can scan a code on the mailer and unlock a virtual experience that brings your brand to life.

At JLS, we’re excited about the possibilities of AR in direct mail. By incorporating AR into your direct mail campaigns, you can create immersive experiences that capture the attention of your audience and leave a lasting impression. Whether you’re looking to showcase a new product, offer a virtual tour of your facilities, or provide an interactive game or quiz, AR can help you achieve your goals.

Integration with Digital Channels

As digital channels continue to play a larger role in marketing, the integration of direct mail with these channels is becoming increasingly important. With the right strategy and execution, direct mail can be a powerful complement to digital channels like email, social media, and search advertising.

At JLS, we understand the importance of integrating direct mail with digital channels. By using data to target the right audience and combining direct mail with digital retargeting, we can help you create a seamless, omnichannel experience that drives results.

Smart Packaging and Tracking

Smart packaging and tracking is another exciting development in the world of direct mail. With smart packaging, you can create mailers that are not only visually appealing, but also provide valuable information to recipients. For example, you can include a QR code that links to a video or website, or embed an NFC chip that allows recipients to easily make a purchase or sign up for a service.

Tracking is also becoming increasingly important in direct mail. By using tracking technology, you can gain valuable insights into how recipients interact with your mailers. This information can help you refine your targeting and messaging to improve the effectiveness of your campaigns.

At JLS, we’re committed to staying on the cutting edge of new technologies and trends in direct mail. With our state-of-the-art equipment and talented team of professionals, we can help you create highly effective direct mail campaigns that drive results. Contact us today to learn more about how we can help you achieve your marketing goals with direct mail.

Increased Sustainability

As consumers become more environmentally conscious, sustainability is becoming an increasingly important factor in marketing. In the world of direct mail, there are several trends that are emerging around sustainability. One of these trends is the use of eco-friendly materials, such as recycled paper and vegetable-based inks. Another trend is the use of smaller mailers that reduce waste and require less postage.

At JLS, we’re committed to sustainability and have taken steps to reduce our environmental impact. We use eco-friendly materials whenever possible and have implemented sustainable practices in our operations. We understand that sustainability is not only important for the environment, but also for the long-term success of our business.

Artificial Intelligence and Predictive Analytics

Artificial intelligence (AI) and predictive analytics are two technologies that are set to play a larger role in direct mail in the coming years. With AI and predictive analytics, you can use data to better understand your audience and create highly targeted campaigns that drive results.

For example, by using AI and predictive analytics, you can analyze customer data to identify patterns and trends that can inform your direct mail campaigns. You can also use this data to create highly targeted offers and messages that resonate with your audience.

At JLS, we’re excited about the possibilities of AI and predictive analytics in direct mail. By using these technologies, we can help you create highly effective campaigns that drive results and improve ROI.


The future of direct mail is exciting, and at JLS Mailing Services, Inc., we’re committed to staying at the forefront of new technologies and trends. From personalization and augmented reality to integration with digital channels and increased sustainability, there are many exciting developments on the horizon that will change the way we think about direct mail.

If you’re interested in learning more about how JLS can help you create effective direct mail campaigns that drive results, contact us today for a free consultation. Our team of experts can help you navigate the complex world of direct mail and create campaigns that resonate with your audience and drive business growth.

JLS Mailing Service experts are ready to help you. Call 866-557-6245 or use our contact form on our website’s Contact page.